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Golfsmith Expands Presence in Orange County with New Store
BREA, Calif., May 07, 2010 (BUSINESS WIRE) — With golf season getting into full swing, golfers in Orange County and Los Angeles have a new playground to find everything they need to play better golf.
Golfsmith International Holdings, Inc. /quotes/comstock/15*!golf/quotes/nls/golf announced today that it has opened its eighth store in the Los Angeles and Orange County area. A 21,000-square foot paradise for golfers, the interactive golf superstore features a five-bay indoor driving range, custom fitting and certified PGA Pro golf instruction from GolfTEC. The store has every product imaginable for golfers including thousands of golf clubs and all of the best brands of golf balls to Hank Haney training aids and the latest fashions in apparel and footwear.
“Golfsmith is determined to have a strong presence in one of the strongest golf markets in the country,” said Marty Hanaka, president and chief executive officer of Golfsmith. “Our new store in Brea gives golfers in North Orange County another great option to improve their games. We’re proud to expand our interactive golf retail experience. In fact, we are the only retailer to guarantee that golfers will play better when they get custom fit at Golfsmith.”
The new store is located at 835 East Birch Street, in the Brea Market Place, across from the Brea Mall. In addition to the driving range, the store features a huge indoor putting green and “virtual reality” custom fitting studios that help match golfers to the clubs that fit their swing. Golfsmith also guarantees the lowest prices in town and the store features a huge selection of name-brand gear from adidas(R), Callaway Golf(R), Cleveland(R), Cobra(R), Nike Golf(R), PING(R), TaylorMade(R), Titleist(R), and many more (titleist 2010 ap2 irons)
A Fun and Inspiring Destination for Any Golfer
The new Golfsmith store in Brea features the full complement of Golfsmith’s interactive retail experience:
– Indoor Driving Range — The indoor driving range offers extended ball flight that lets golfers test the latest clubs. Each store has hundreds of demo clubs and the latest launch monitors that let golfers see distance and ball flight stats, including launch angle and spin rates.
– Certified PGA Instruction and Hi-Tech Swing Analysis — Golfsmith’s partnership with GolfTEC lets customers take advantage of in-store PGA teaching professionals who provide coaching and advanced instruction using the same biofeedback techniques, including video and swing analysis technology, used by PGA pros.
– Custom Fitting Studio — Golfsmith’s professional in-store staff offers complimentary precision club-fitting, matching golfers to the clubs that best fit their individual swings. A virtual reality fitting studio offers the effect of being on the course. Golfsmith’s “Custom Fit Play Better Guarantee” allows golfers who get custom fit to bring their clubs back within 90 days of purchase if they don’t play better — no questions asked.
– Golf Apparel — Golfsmith features the most up-to-date styles in men’s and women’s golf apparel. Catering to young and seasoned players alike, Golfsmith offers the latest in on and off the course design trends and hi-tech fabrics.
Golfsmith gives golfers three ways to shop for their golf and tennis equipment, accessories and apparel: more than 70 retail stores; its Internet store at and its assortment of catalogs.
About Golfsmith
Golfsmith International Holdings, Inc. /quotes/comstock/15*!golf/quotes/nls/golf is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 70 stores across the United States, through its Internet site at and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.
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BREA, Calif., May 07, 2010 (BUSINESS WIRE) — With golf season getting into full swing, golfers in Orange County and Los Angeles have a new playground to find everything they need to play better golf.