Tennis Apparel Outlet
The highly competitive apparel market, the mark and after the gap
As of February, including Nike, Adidas, Anta, including many well-known sports brand has announced in the annual report or quarterly. Overall, the different brands of the economic crisis in the haze, but the speed of recovery is mixed Some brands achieved positive sales growth and profits, and some brands are still small decline.
Anta: 27% annual revenue growth
Anta already 24th February announced the 2009 annual report. Last year, the ANTA sales growth of 27% and reached 5.874 billion yuan, the growth is somewhat higher than Li Ning, far better than Nike and Adidas. Increase in net profit is up 39.8% to 1.25 billion yuan. The company said in its annual report "Revenue growth was primarily due to the average Wholesale price and retail price increases of products, product mix improved and more effective network expansion. "Significant growth in net income because it is" the strengthening of and get effective control of brand reputation and operating costs of the products. "
ANTA also reached strategic cooperation with the Chinese Olympic Committee, from 2009 to 2012, the Chinese delegation of athletes wear sports clothes Anta important international events in the podium, including the Olympic Winter Games, Asian Games Olympic Games in London, etc..
increase also authorized ANTA retail outlets in China as the end of 2008, the number of 924 reached 6591, which is an important reason why the growth in sales last year.
ANTA has also said that, as the leading position in consolidated second and third tier cities, the future of the to focus development of high growth potential of the region and further improve the image and shop and shop Yingyunnengli Xiao Yi Chixuyouhua plans of nationwide distribution network to 2012 years to further expand distribution network to 7,200 stores, 300 shops and 600 children, family, family sporting goods store. Will continue in basketball, tennis deepen running sections the market position and introduce a more personalized fashion and sports life of the products to the preferences of young people meet.
Nike: 10% Growth in Greater China
The world's No. 1 sports brand, Nike also announced the 18th March in the third quarter report, 28 Rose in February, the company net profit in third quarter more than doubled to 496.4 million U.S. dollars, increased sales year on year by 6.6% to $ 4,730,000,000th
In the Greater China region, in the third quarter sales from $ 458,000,000 to 10%, net profit of 1.76 billion euros. From the very beginning in June 2009, Nike the Greater China region separated from the Asia-Pacific, from June 2009 28 February this year, 9 months, the Nike Greater China sold 1.278 billion U.S. dollars accumulated.
Adidas: 62% net profit drop
should in these brands Adidas in 2009, the worst be. Adidas announced in early March the annual reports, annual net profit by 62% to € 245,000,000, while the 2008 full year net profit of € 6420000000th 2009 sales up 6% to € 104,000,000, while the sales last year to € 108,000,000. In China, Adidas sales of € 967,000,000. The exchange rate expected unchanged from the comparable 2008 period by 16% in Euro, sales decreased by 10%.
"First Group" brand competition
Although, according to Nike and Adidas in the financial reporting requirements, hard to get the two companies into the Chinese market specific sales figures, but also national brands The gap to catch up Nike, Adidas, Anta catch, the highest net profit sports brand. These stamps were a domestic sports market, "the first group." In the next few years, the competition between these brands and continue with increasing frequency and Anta If you want to go beyond its home market, Nike and Adidas, there is to do a lot of work. About the Author
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