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Fickle Accenture Tiger Woods ends sponsorship
While long-term sponsors are sticking with Tiger Woods, however, has changed this situation. Global consulting company Accenture Ltd. terminated its relationship with Tiger Woods, marking the first major sponsor, the relationships appeared with the overall average golfer since his alleged infidelity and he had a permanent residence permit, announced by the sport on his marriage to work.
Accenture train ends a six-year relationship in which the company credited be "Come on, a Tiger" campaign to promote its image considerably. Accenture has taken Woods to embody his alleged properties of the integrity and performance.
"After careful consideration and analysis, the company has stated that he is no longer the legal representative for the publicity", Accenture and added that it "only the best wishes for Tiger Woods and his family."
The company plans to immediately move to a new advertising campaign later with a great effort to launch in 2010. A spokeswoman declined to comment further Accenture. Advertising firm Young & Rubicam, which handles the Tiger Woods's company would not comment even on the move.
Accenture campaign was built almost exclusively to Tiger Woods and his success, Representation of his ability to key putt or chip from the rough. If Woods had acknowledged mistakes and said he would be back in a month, Accenture could they ride, said Rick Burton, a professor sports management at Syracuse University, in an interview. But the fact is, Accenture can not afford, for what could have long ago turned Woods Wait.
Accenture has been title sponsor since 2001, the Match Play Championship, a lucrative World Golf Championship event that attracts the top 64 players from the world rankings. Accenture this year renewed its sponsorship of the tournament until 2014. The contract is independent of its approved business with Woods.
While not terminated its relationship completely, another major sponsor, Woods pulled off this weekend. On Saturday, Gillette, used the slogan "Getting the best a man" he did not say Air ads with Woods or his appearances in public for an indefinite period. Woods was hired by Gillette in 2007 and has ads for Gillette Fusion Power Shaver, with titles such as "Phenom" and "Champions" with other stars such as tennis great Roger Federer and was Thierry Henry soccer players.
However, other sponsors continue to stay with Woods for the time being.
Electronic Arts, EA, whose sports division has been selling Tiger Woods golf video games for a decade, said on Sunday. "We respect that this is a very difficult and personal situation for Tiger and his family at this time the strategy for our Tiger Woods PGA TOUR business remains unchanged. "The game the next edition comes with Woods in six months.
AT & T said on Sunday it continues its relationship to assess the golfer. Watchmaker Tag Heuer did not return a call Sunday, but his site still carries pictures of Woods' Golf Watch the link and displayed models.
Nike Inc. said late Friday it supported Woods' decision to take off on time. Gatorade, a unit of PepsiCo Inc. said it before Woods supported.
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